How SFRA Works in the Retail E-Commerce Industry?

Salesforce Storefront Reference Architecture (SFRA) is a modern framework built to streamline e-commerce development on Salesforce Commerce Cloud (SFCC). It offers a flexible, scalable, and customizable architecture, enabling retailers to efficiently create dynamic online stores. With SFRA, businesses can deliver personalized shopping experiences, improve customer engagement, and increase conversions. Its modular design simplifies maintenance, accelerates development, and supports seamless integration of new features, ensuring a competitive edge in retail e-commerce.