Magento 2 GTM can track product attribute choices like size or colour with simple dataLayer updates. It records each change when a user picks a variant. This helps show clear information in reports.
Magento 2 GTM
sends the selected option details to analytics tools. It supports swatches, dropdowns, and custom fields. Stores can see which attributes users prefer. This makes product analysis easy. It also helps improve user journeys. Clear tracking gives better insight for marketing and product teams. These insights help boost sales and guide decisions.
